Monthly Archive for: ‘August, 2009’
Teens DO use Twitter: real research with the facts and statistics, not myths and hype
Today some social media savvy people have been tweeting about the fact that A’s, B’s and C’s are trending on Twitter, thus indicating that teenagers do in fact Twitter. Hold the front page! It’s a popular myth that teenagers don’t use Twitter. Morgan Stanley made the front pages and broadcast news with a report written [...]
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Forrester publishes third global social media and social networks research report
Forrester Research has published its third annual Social Technographics Profile in report called The Broad Reach of Social Technologies. The global data covers North America, Europe and Asia. The social technographics profile puts online people into overlapping groups based on their participation (at least once a month) in the behaviours shown in the ladder. Across [...]
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Public diplomacy and social media
For thousands of years the practice of influencing people during times of physical conflict has been an important element of warfare: In the 6th century, military strategist Sun Tzu wrote: “For to win one hundred victories in one hundred battles is not the acme of skills. To subdue the enemy without fighting is the acme [...]
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Lies, damned lies and social media statistics
Another day, another report with yet more social media statistics. We love them, we hate them, we need them. We need them mainly to help in-house marketing and public relations people to reassure their boards that they are investing communications and marketing budgets wisely. This video from Socialnomics asks: Is Social Media a Fad or [...]
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Helping communities with social communities
Social networks don’t really alter too much whether they’re online or offline. A social network is just a collection of people that have some form of connection. The difference is that online networks are much more accessible to those not in that social group. Instead of peering out of your window and straining to hear [...]
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Wolfstar steps back into the past with an ezine
Email is dead! Just like public relations, advertising and marketing. All of 21st century social media experts know that, don’t we. The future is conversation. The broadcast model is dead. Except it isn’t. There is lots of research that points to how effective emails and ezines can actually be. Just because some people are more [...]
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#welovetheNHS takes over Twitter
If you’ve any doubts as to the power of Twitter to seize the public imagination then yesterday’s #welovetheNHS episode should put it to rest. Yesterday, Twitter was ablaze with thousands of tweets using the #welovetheNHS hash tag (a way that Twitter users can link together an issue to it’s possible to search for and see [...]
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New MOD online engagement guidelines
The UK Ministry of Defence has just published some new ‘Online Engagement Guidelines’ that make it clear that members of the armed forces and MOD personnel can make full use of social media and social network websites such as Facebook and YouTube. “Under the new Guidelines, Armed Forces and MOD staff can talk about [...]
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PR Week Best New Consultancy shortlist published
PR Week has today published its shortlist for the 2009 PR Week awards: “Up-and-coming agencies Bondy Consulting, Diffusion PR, Pretty Green, Tetra Strategy and Wolfstar will battle it out to be crowned New Consultancy of the Year.” Previous winners and finalists that have gone on to do great things and include The Red Consultancy (1995), [...]
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