Monthly Archive for: ‘September, 2009’
Three Wolfstar people make Twitter list of 100 PR people worth following
At about mid-day yesterday my phone started going off with a deluge of email notifications, it seemed that the world had suddenly realised my genius and was starting to follow me on Twitter. I use a service called Topify which emails me when I get a new follower and allows me to a: follow back [...]
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So what if 84% of social media programmes don’t measure ROI?
Seems there was yet another social media survey published last month and this one reveals that 84% of respondents using social media don’t measure the ROI (return on investment). From the Mashable article and its comments it would appear that we’re meant to be shocked by this. Personally I’m more shocked by the 16% of [...]
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Stuart Bruce of Wolfstar PR conference speaking
Over the next few weeks I’ll be speaking about public relations and social media at a couple of conferences, with several more dates in the pipeline waiting to be confirmed: Tuesday, October 6: Chartered Institute of Public Relations conference (PDF) – the headline speaker is Alistair Campbell and I’m delivering a presentation on the business [...]
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Advertising Age asks if paid tweets are just as healthy as organic word of mouth
There’s an interesting article in Advertising Age which claims that “paid media — which sponsored tweets and blog posts most certainly are — and organic word of mouth go together like chocolate and peanut butter.” The Americanism puzzled me at first as I thought yes absolutely right, disgusting combination that don’t go together at all. [...]
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Work experience staff get rough deal from public relations companies
There’s a truly shocking article in today’s PR Week about most public relations agencies attitudes towards people seeking work experience in the industry. A shocking 71% of agencies rarely or never pay work experience staff, 11% don’t even pay expenses. At the moment Wolfstar doesn’t have a ‘formal’ policy, but we’re about to. And it [...]
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Wolfstar shortlisted for three CIPR PRIDE awards
We’re cracking open the bubbly in the Wolfstar office this afternoon as we’ve just received emails from the Chartered Institute of Public Relations to tell us that we’ve been shortlisted for three CIPR PRIDE awards. Not bad considering we only entered three! We’ve been shortlisted for Outstanding Public Relations Consultancy, after our success in winning [...]
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How companies are benefiting from Web 2.0: Mckinsey Global Survey results
The latest MckInsey Quarterly reveals the results of the third McKinsey Global Survey into the use of Web 2.0 technologies by companies.It reveals, not surprisingly, that the heaviest users of Web 2.0 applications are also enjoying the greatest benefits such as increased knowledge sharing and more effective marketing. McKinsey says these benefits are having a [...]
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How companies are benefiting from Web 2.0: Mckinsey Global Survey results
The latest MckInsey Quarterly reveals the results of the third McKinsey Global Survey into the use of Web 2.0 technologies by companies.It reveals, not surprisingly, that the heaviest users of Web 2.0 applications are also enjoying the greatest benefits such as increased knowledge sharing and more effective marketing. McKinsey says these benefits are having a [...]
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