Author Archive for: ‘Becca Caddy’
UK Election: last minute push online
There’s no doubt that social media and online communications has played a large part in the run up to this year’s election. All parties have been employing innovative tactics to reach their audiences wherever they may be online and however they want to be approached. But when it comes to the final few hours of [...]
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Facebook community pages: introducing brands to aggregated content in a walled garden
Mark Zuckerberg seems to be a busy boy at the moment – he’s just announced a new Facebook feature called community pages. These pages aren’t run by any particular organisation, they don’t have a wall, they don’t send updates or spam your inbox. These community pages simply aggregate important related content from users’ walls into [...]
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Foursquare and the social media echo chamber
When there are new and exciting advancements within social media, it’s important that organisations within the industry know about it. They need to know how it works, what impact it may have on the social media and online arena as well as an informed opinion about it. After all, if one of your clients starts [...]
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How to engage with fashion bloggers
There are countless blogging communities, if you’re interested in anything from food, travel or knitting then you’ll find someone out there who shares your interests. However, the fashion blogging community is one which seems to be growing rapidly and attracting large amounts of media attention. It seems that fashion bloggers are quickly becoming today’s fashion [...]
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CIPR Judgement Day: How to win an Excellence Award 2009 event
It seems to be a CIPR themed day for the Wolfstar team as Phylecia is attending the CIPR North West conference on Reputation Management and this afternoon I’ll be attending the CIPR Judgement Day: Excellence Awards Briefing. In 2009 we won the CIPR Grand Prix Award for Best Use of Social Media and in 2008 [...]
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The comment debate: Turning comments off
Today an article on Mashable predicted that the ongoing debate about “comment etiquette” on blogs will become much more heated in the near future – I’ve said it before on my personal blog, but I find the social media community highly critical of anyone who defies convention. Mashable’s Stan Schroeder reports that popular site Engadget [...]
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Case study: Wolfstar’s work with first direct
Wolfstar has been working alongside direct bank first direct, part of the HSBC group, to help the public relations team work more effectively with social media. This initially included assisting the team in the set up of the first social media newsroom and Twitter presence for a UK bank. This activity has won widespread acclaim, [...]
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Is community the future for 2010?
With it being a new year I felt it only right to write a post about 2010. I’ve come across a lot of articles recently about predictions for the next 12 months, from what we’re going to be wearing – 80’s inspired styles and eccentric Alice in Wonderland creations – to what we’re going to [...]
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Social media in action
It’s clear that some organisations think that the social media space is only for the brave, the stupid or the perfect, and that it can only work to exacerbate any negative criticism that exists online. However, in our experience, in the long run engaging with people online is far more beneficial than simply burying your [...]
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Wolfstar wins exciting opportunity to attend the Digital Mission to New York
We’re very happy here at Wolfstar, as we’ve been selected from hundreds of other businesses across the country to take part in Chinwag’s Digital Mission to New York, which takes place from November 15 – 20, 2009. The Digital Mission is a fantastic opportunity for us to make vital business connections in the US, build [...]
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