Author Archive for: ‘Jed Hallam’
Quora: what brands need to know
Quora is a social question and answer service that connects quite nicely with Twitter and Facebook. Its primary purpose is to pull in large networks of people to answer questions posed by other people, and it’s constructed in such a way that guides people to give answers to questions in areas they have considerable experience [...]
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Social media monitoring and influence measurement
Tim Weber has just published an interesting article over on the business page of the BBC in which he talks about social media, social media monitoring and measuring online influence. Anyone that knows me, or has read my blog, will know that the latter of the three are areas that I’m currently obsessed with. For [...]
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Influence is transient
Everyone is influenced by someone, be it a parent or an industry commentator, but this changes – influence is transient. Last week I wrote about how measurement of social media was pointless without context and without a clearly defined set of actions and next steps – it got a little attention and some great people [...]
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Wolfstar hires new account executive
Hi there! I’m Clare, the second new member of the Wolfstar pack in the past month! I’ve actually been with Wolfstar since the beginning of the year doing one day a week work experience as part of my PR course at Leeds Metropolitan University. My course recommends an optional one year placement between the second [...]
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Public relations winning the race to own social media
Shel Holtz has just posted some of the highlights of the latest GAP report into public relations and results are showing that public relations is increasingly ‘owning’ social media. Slightly more than one-fourth of companies put between 81 and 100% of budgetary control over social media in PR’s hands, compared to Marketing, with only 12.6% [...]
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PR doesn’t need to get social media wrong – this time Vodafone – again
Here we go again, a gaffe that enables the ‘digital’ groupies to say that public relations people can’t ‘do’ social media because they ‘get’ it. This time it’s Vodafone’s new appointed PR agency. UPDATE: Response from agency. So, a few weeks back Vodafone caused a stir (according to PRWeek) by appointing a small public relations [...]
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Discovery Channel launch Bear Grylls and Stephen Hawking programming using social media
Last week was an incredibly busy week for our guys at The Discovery Channel (FYI a client of ours) – Monday saw the Leicester Square premiere of Bear Grylls’ new season of ‘Born Survivor’ and Thursday saw the premiere of the exclusive Stephen Hawking’s Universe series due to air in May. Wolfstar’s Phylecia Wakeman and [...]
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Online sentiment analysis and the BBC
Sentiment analysis has got me all riled up – much like yesterday’s ‘real time’ monitoring blog post. I reckon that if I continue to post elongated blog comments to the Wolfstar blog Stuart is going to twig and shout at me and make me write a proper blog post. But until then… Prior to the [...]
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Social media monitoring: is it really real-time?
New Media Age published an article this morning on the increasing importance of real-time monitoring tools for brands and how different brands are using different tools. As Wolfstar’s resident monitoring and measurement geek, I love stuff like this. So after I read it I started writing out a comment and that comment quickly became a [...]
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Media future: Interview with Trushar Barot, BBC User Generated Content Hub
Trushar Barot is a senior broadcast journalist within the User Generated Content hub in the BBC’s multimedia newsroom and plays a key role in harvesting the knowledge and skills of the BBC’s vast audience and involving them in the organisation’s output. He will have a specific role as the editorial lead during the General Election [...]
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