‘brand’ Category
Facebook chiefs finally acknowledge importance of fan value over volume
Last week, Facebook held its first Marketing Conference in London. A huge event in itself that attracted over 500 marketers and agencies from around the UK, with Facebook chiefs delivering several key-note speeches. However, since seeing the coverage of the event and the topics discussed, I have had to ask myself whether their ‘revelations’ were [...]
Continue Reading —›
Top 10 posts of the Wolfstar blog 2009
If you’ve only recently started reading the Wolfstar blog you might have missed some of our best posts from 2009 (by traffic and comments) so in reverse order here they are: 10. Three Wolfstar people make Twitter list of 100 PR people worth following Sam posts about the Twitter list of 100 PR people worth [...]
Continue Reading —›
Social media and online PR report 2009 – UK
The econsultancy Social Media and Online PR report 2009 is based on a survey of more than 1,100 respondents (47% working in consultancy or agency, 41% in-house marketing, PR and communications people). While its an interesting report that gives some insight into the state of social media and online PR in the UK I believe [...]
Continue Reading —›
Wolfstar helps Dolce&Gabbana and Sony Ericsson to launch the exclusive Jalou handset
Sony Ericsson’s highly anticipated new handset, Jalou by Dolce&Gabbana, has launched today and Wolfstar has helped to create online buzz around the launch by providing exclusive content to key bloggers. The content is exclusively available online and was conceived by the creative minds of Domenico Dolce and Stefano Gabbana. This exclusivity is mirrored by the [...]
Continue Reading —›
Free Starbucks coffee if you vote today
Excellent word of mouth marketing initiative by a brand promoted using social media by Starbucks, who are saying “If you care enough to vote, we care enough to give you a free cup of coffee.” Simply brilliant. Will be even better if Starbucks use their global dominance to repeat the move for elections in other [...]
Continue Reading —›
