‘client’ Category
Sony Mobile ‘made of imagination’
We wanted to draw your attention to our client’s new TV global ad campaign which is due to be launched on Saturday (24th March 2012). ‘Made of Imagination’ by Sony Mobile is directed by the acclaimed Wes Anderson (Fantastic Mr. Fox, Life Acquatic, Royal Tenenbaums) and aims to establish the new mobile brand following its acquisition of [...]
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MWC – Proving technology is quite content in Barcelona
Anyone who works within a whiff of the technology industry could not have failed to notice that Mobile World Congress (MWC) took place in Barcelona last week; the big daddy of trade shows for the mobile community. MWC has been running in Barcelona since 2006 (previously it ran under the name 3GSM world in Cannes) [...]
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Givaudan’s iPerfumer app continues to develop in 2012
Wolfstar has been working with Givaudan, the world’s largest fragrance company, on the launch of its fragrance recommendation app, iPerfumer, which has been listed in The Sunday Times as one of the top 500 apps in the world for 2012. As part of the launch of iPerfumer2, a new version available for iPhone, we produced [...]
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We’re off to Gamescom
This week Wolfstar’s Will McIntyre and Clare Callery will be at Gamescom supporting the Sony Ericsson Xperia™ PLAY communications team in launching more exciting content for the device’s ever expanding ecosystem.
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Wolfstar celebrates triple PR award nomination success
This month has been a particularly successful one for the team at Wolfstar, as we have been nominated for three awards at two top awards ceremonies. Firstly, our work with First Direct, the UK’s first social bank, has been recognised by the prestigious Communicate Digital Impact Awards, a new programme of awards which highlights excellence [...]
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The difference between social marketing and social media marketing
You can always rely on the national media to spin positive stories into negative ones and get the facts wrong. The latest is the Telegraph getting worked up about ‘Health officials to spend £30 million on Twitter and Facebook marketing campaign.’ The Telegraph has wheeled out the usual suspects to condemn the NHS, so we [...]
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