‘journalism’ Category
Q&A with Lucia Adams, Web Development Editor, The Times
Lucia has been one of the key players in helping The Times think about its digital offering with the advent of the paywall. She works closely with journalists to build relationships with readers and create digital content which ultimately readers are prepared to pay for. How would you describe your current role? The main impact [...]
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The case for The Times paywall
It looks like The Times is paying a price for Rupert’s decision to take all online content behind a paywall. Figures sneakily (although I like their style!) produced by the Guardian via Hitwise show that they’ve lost 90% of their traffic since they started asking for payment for their work. I’m guessing News International was [...]
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PR Week ethics feature: is it ever right for PRs to lie on behalf of a client or employer?
Today’s PR Week has an interesting feature on ‘Professional ethics: Should you promote these products?’ Several well known PR bosses give their opinions on the types of industries that they’d be willing to represent. The ethics debate also asks that old question about whether PR professionals should ever be willing to lie on behalf of [...]
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