‘marketing’ Category
Mashable meetup Leeds, Tuesday July 27th
Last night was the first ever Mashable meetup in Leeds; the event took place in the upstairs section of the swanky Living Room on Greek Street. The format of the evening gave people the chance to rant, rave or both for 60 seconds on something to do with social media in Leeds and then the [...]
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Top 10 posts of the Wolfstar blog 2009
If you’ve only recently started reading the Wolfstar blog you might have missed some of our best posts from 2009 (by traffic and comments) so in reverse order here they are: 10. Three Wolfstar people make Twitter list of 100 PR people worth following Sam posts about the Twitter list of 100 PR people worth [...]
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The difference between social marketing and social media marketing
You can always rely on the national media to spin positive stories into negative ones and get the facts wrong. The latest is the Telegraph getting worked up about ‘Health officials to spend £30 million on Twitter and Facebook marketing campaign.’ The Telegraph has wheeled out the usual suspects to condemn the NHS, so we [...]
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Who should be in charge of social media?
One area where Wolfstar does a lot of strategic consultancy with UK companies and global brands is helping them to create social media strategies and answer questions such as "How should we organize our company for social media?" or "Which roles do we need", or "Which department is in charge". The latest social media report [...]
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Obama’s White House continues online best practice from the campaign
Impressed to see that the new President Barack Obama’s White House website looks like it will continue some of the best practice social media and online PR from the election campaign. The site has a blog, and perhaps most interestingly a Creative Commons license – the most permissive and open one possible. The White House’s [...]
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