‘News’ Category
Digital media and the local press
Yesterday the number 2 publisher of local newspapers in the UK, Johnston Press published a turnaround strategy to take the business through to 2020. The publisher has been struggling with declining circulation (11% over the last 2 years) and despite what it describes as “resilient” revenue from local advertising, there is an inevitable hit to [...]
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Wolfstar unveils its Confederacy and partnership with Asia Pacific operation
Wolfstar, the UK’s first specialist social media public relations consultancy, today announces the launch of Wolfstar Confederacy. Wolfstar Confederacy is a global team of like-minded PR practitioners with elite skills in social media and communications. The Confederacy is designed to provide a high level, value solution to global clients which require outreach on an international [...]
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A tribute to Steve Jobs from Wolfstar
Written by Will McIntyre (image by Mak Long) It is amazing how technology has developed and changed our lives in the relatively few years that I have been alive. I remember as a kid visiting my father’s offices where a huge machine (to a small kid at least), seemingly taking up a whole room [...]
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We’re off to Gamescom
This week Wolfstar’s Will McIntyre and Clare Callery will be at Gamescom supporting the Sony Ericsson Xperia™ PLAY communications team in launching more exciting content for the device’s ever expanding ecosystem.
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Wolfstar Consultancy MD Stuart Bruce speaks about PR consultancy skills at Leeds Met
As a second year public relations student at Leeds Metropolitan University and currently a Wolfstar Consultancy intern on a day-a-week basis for a three month period, I was thrilled to hear that Stuart was coming in to share some of his knowledge and experiences with my Specialist PR lecture group. It was great to see [...]
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Q&A with Lucia Adams, Web Development Editor, The Times
Lucia has been one of the key players in helping The Times think about its digital offering with the advent of the paywall. She works closely with journalists to build relationships with readers and create digital content which ultimately readers are prepared to pay for. How would you describe your current role? The main impact [...]
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The case for The Times paywall
It looks like The Times is paying a price for Rupert’s decision to take all online content behind a paywall. Figures sneakily (although I like their style!) produced by the Guardian via Hitwise show that they’ve lost 90% of their traffic since they started asking for payment for their work. I’m guessing News International was [...]
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Wolfstar wins exciting opportunity to attend the Digital Mission to New York
We’re very happy here at Wolfstar, as we’ve been selected from hundreds of other businesses across the country to take part in Chinwag’s Digital Mission to New York, which takes place from November 15 – 20, 2009. The Digital Mission is a fantastic opportunity for us to make vital business connections in the US, build [...]
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