‘public relations’ Category
Digital media and the local press
Yesterday the number 2 publisher of local newspapers in the UK, Johnston Press published a turnaround strategy to take the business through to 2020. The publisher has been struggling with declining circulation (11% over the last 2 years) and despite what it describes as “resilient” revenue from local advertising, there is an inevitable hit to [...]
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Social Media Round Up
After a short break, we’re back with the latest news in PR and social this week! Facebook Timeline We have written about this a few times now but just to recap, the new ‘timeline’ feature on Facebook is as a highly organized digital scrapbook. You can digitally document your entire life through a collection of [...]
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A different take on PR placements
In my second year at Leeds Metropolitan University, I was given the option to take a year out and gain real work experience in the PR industry. I was constantly told by lecturers and peers that placement is vital if you are to succeed in the PR industry; not only does it enable you to [...]
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Mashable meetup Leeds, Tuesday July 27th
Last night was the first ever Mashable meetup in Leeds; the event took place in the upstairs section of the swanky Living Room on Greek Street. The format of the evening gave people the chance to rant, rave or both for 60 seconds on something to do with social media in Leeds and then the [...]
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PR industry establishes social media expert panel
The UK’s Chartered Institute of Public Relations (CIPR) has asked the UK’s foremost social media thinkers and contributors to input into the institute’s policy guidance for online public relations and social media. I’m delighted to say that I’ve been asked to sit on the social media advisory panel, alongside industry leaders such as: Daljit Bhurji [...]
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Social media conference speaking from a PR perspective
Over the next few months, Wolfstar will be speaking at a few conferences around the UK and Europe. Strategic Social Media | Don’t Panic | April 14 | Commonwealth Club, London Wolfstar’s deputy managing director Mark Hanson will be speaking about the specific role Twitter is now playing in strategic communications. Other speakers include Martin [...]
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PR Week ethics feature: is it ever right for PRs to lie on behalf of a client or employer?
Today’s PR Week has an interesting feature on ‘Professional ethics: Should you promote these products?’ Several well known PR bosses give their opinions on the types of industries that they’d be willing to represent. The ethics debate also asks that old question about whether PR professionals should ever be willing to lie on behalf of [...]
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Social Media Week: too busy doing it to talk about it
There’s a fantastic number of events going on this week (February 1 to February 5) at Social Media Week in London, New York, Berlin, San Francisco, Toronto and Sau Paulo. Lots of the Wolfstar team would have loved to have been at some of the events in London and New York. We even considered running [...]
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Wolfstar wins CIPR Grand Prix Award for Best Use of Social Media
Wolfstar has won the Chartered Institute of Public Relations President’s Grand Prix Award for Best Use of Social Media Award for our campaign to support the global launch of Sony Ericsson’s Xperia X1 mobile phone. That makes it officially the UK’s best social media campaign. The judges said: “Social media writers and bloggers were not [...]
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Brilliant rant about social media ROI
Check out this three minute clip of David Meerman Scott (author of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly) having a rant about the foolishness of always demanding ROI for social media and web based marketing. It could [...]
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