‘social marketing’ Category
Facebook’s new features: Open Graph and Timeline
Now that the dust has settled on Facebook’s new features here’s our take on what it means for you and your business: Open Graph The Open Graph developments are the big boost to business users. For those not in the know here’s Facebook’s explanation of what Open Graph currently is: “Open Graph enables you to [...]
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Top 10 posts of the Wolfstar blog 2009
If you’ve only recently started reading the Wolfstar blog you might have missed some of our best posts from 2009 (by traffic and comments) so in reverse order here they are: 10. Three Wolfstar people make Twitter list of 100 PR people worth following Sam posts about the Twitter list of 100 PR people worth [...]
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What’s Facebook got against cows?
Last week, Facebook announced the launch of ‘Promotion Guidelines’ to regulate the administration and publicising of promotions on their platform. As a regular user of Facebook, I welcome their attempts to rein in some of what might be described as the dodgier elements of their user base. For those with a professional interest in this [...]
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The difference between social marketing and social media marketing
You can always rely on the national media to spin positive stories into negative ones and get the facts wrong. The latest is the Telegraph getting worked up about ‘Health officials to spend £30 million on Twitter and Facebook marketing campaign.’ The Telegraph has wheeled out the usual suspects to condemn the NHS, so we [...]
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Why Wolfstar is a PR, social media and word of mouth marketing and communications consultancy
Last week I had a good article in PR Week questioning the benefit of using digital and online PR to combat the BNP. Today Richard Rawlins, MD, of Finn Communications has a letter supporting my view saying “a digital campaign could never be expected to connect with the communities targeted by the BNP.” He mentions [...]
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