‘WOM’ Category
Mashable meetup Leeds, Tuesday July 27th
Last night was the first ever Mashable meetup in Leeds; the event took place in the upstairs section of the swanky Living Room on Greek Street. The format of the evening gave people the chance to rant, rave or both for 60 seconds on something to do with social media in Leeds and then the [...]
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The difference between social marketing and social media marketing
You can always rely on the national media to spin positive stories into negative ones and get the facts wrong. The latest is the Telegraph getting worked up about ‘Health officials to spend £30 million on Twitter and Facebook marketing campaign.’ The Telegraph has wheeled out the usual suspects to condemn the NHS, so we [...]
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Speaking at Marketing Live Conference in Bratislava
My next speaking gig is at the Marketing Live Conference in Bratislava. I’ll be speaking about word of mouth marketing and social media.
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Free Starbucks coffee if you vote today
Excellent word of mouth marketing initiative by a brand promoted using social media by Starbucks, who are saying “If you care enough to vote, we care enough to give you a free cup of coffee.” Simply brilliant. Will be even better if Starbucks use their global dominance to repeat the move for elections in other [...]
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Making RSS feeds simpler
Word of mouth guru Andy Sernovitz has an interesting post where he argues that we need to make RSS feeds simpler for people to understand. He does an OK job, although Pat in his comments does it much better likening RSS to ‘home delivery’ instead of having to remember to go down the newsagents whenever [...]
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How to do PR in 2008
Shel Holtz has a great story that illustrates how really savvy PRs should be operating in today’s always connected society. It’s about a US magazine (MAD) and a big electronics retail chain (Circuit City). The magazine ran a spoof Circuit City ad (sort of sub-Private Eye style) and an executive at Circuit City took umbrage [...]
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