> Market first, allows customers to pay bill on Smartphone > No.1 downloaded Lifestyle App in UK > “PizzaExpress” a worldwide trending Twitter topic > Over 50 articles published, including Daily Mail, Sunday Times, New York Times, MSN and BBC News The campaign: Wolfstar project managed a social media campaign to support the launch of [...]
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Campaign: The United Nations commissioned Wolfstar to undertake a study to gauge which of the world’s largest organisations were using social media to communicate their corporate social media activity and initiatives. The initiative sought to understand which of the world’s largest companies were committing to a transparent dialogue around their business practices in order to [...]
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> Launch of ‘PlayStation phone’ – Sony Ericsson’s flagship product in 2011 > World’s first dynamic, real-time, social media newsroom > Every top target media published official content: BBC, The Guardian, Engadget > News releases downloaded 2,000 times, viewed by media 35,000 times > Video content watched 2.5 million times Campaign: Wolfstar led public [...]
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> UK’s first financial social media newsroom > Visitors to press office increased from just five per week to 2,400 > Number one ranking on Google News > Identified as an exemplar of industry Best Practice > Winner of Digi Award, Digital Impact Award, DADI Awards – Best Multimedia Newsroom (2010) Brief: Wolfstar has provided [...]
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Campaign: Wolfstar ran a social marketing campaign to reduce obesity among Further Education and Higher Education students in Kirklees. Our research indicated that students would reject overt health messages so a ‘nudge’ strategy implemented. Wolfstar launched “Up For It” with a viral video competition asking students to submit their own active, healthy or cooking themed short videos. In addition [...]
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