In 2012, Wolfstar launched an updated version of Givaudan’s fragrance recommendation app, iPerfumer, for both iPhone and Android. As part of the launch Wolfstar produced a demonstration video and outreached the news to key beauty and fragrance bloggers as well as mainstream press. Over 21 pieces of news coverage were generated across the UK, America and France, including [...]
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Wolfstar is excited to announce the launch of Social Academy, our online social media training course. Social Academy is designed to educate small businesses, marketers within those businesses but also individuals who want to develop their social media knowledge. It’s not always feasible for businesses to hire a costly consultant to teach them the ‘how [...]
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> Market first, allows customers to pay bill on Smartphone > No.1 downloaded Lifestyle App in UK > “PizzaExpress” a worldwide trending Twitter topic > Over 50 articles published, including Daily Mail, Sunday Times, New York Times, MSN and BBC News The campaign: Wolfstar project managed a social media campaign to support the launch of [...]
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Campaign: The United Nations commissioned Wolfstar to undertake a study to gauge which of the world’s largest organisations were using social media to communicate their corporate social media activity and initiatives. The initiative sought to understand which of the world’s largest companies were committing to a transparent dialogue around their business practices in order to [...]
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> Launch of ‘PlayStation phone’ – Sony Ericsson’s flagship product in 2011 > World’s first dynamic, real-time, social media newsroom > Every top target media published official content: BBC, The Guardian, Engadget > News releases downloaded 2,000 times, viewed by media 35,000 times > Video content watched 2.5 million times Campaign: Wolfstar led public [...]
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