first direct: UK’s first social bank
first direct: UK’s first social bank

>  UK’s first financial social media newsroom >  Visitors to press office increased from just five per week to 2,400 >  Number one ranking on Google News >  Identified as an exemplar of industry Best Practice >  Winner of Digi Award, Digital Impact Award,  DADI Awards – Best Multimedia Newsroom (2010)   Brief: Wolfstar has provided [...]

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The NHS is Up For It
The NHS is Up For It

Campaign: Wolfstar ran a social marketing campaign to reduce obesity among Further Education and Higher Education students in Kirklees. Our research indicated that students would reject overt health messages so a ‘nudge’ strategy implemented. Wolfstar launched “Up For It” with a viral video competition asking students to submit their own active, healthy or cooking themed short videos. In addition [...]

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World’s first multi-language newsroom for Philips
World’s first multi-language newsroom for Philips

> Wolfstar created the world’s first multi-language social media newsroom for Philips Wolfstar designed and built a suite of four websites, based on a single template, which would serve the needs of the four countries in the Nordic region – Sweden, Denmark, Norway and Finland. Wolfstar also provided extensive training and support to Philips’ in-house corporate [...]

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Dino Gangs web chat for the Discovery Channel
Dino Gangs web chat for the Discovery Channel

>  Promote documentary to Dinosaur enthusiasts >  Discovery’s first web chat via Facebook >  Experts brought in from across the globe >  Special science feature in The Guardian   Campaign: The Dino Gangs campaign focused on driving potential Discovery UK viewers to a live web-chat on Discovery UK’s Facebook page. Dinosaur experts and bloggers from [...]

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first direct 21st birthday campaign
first direct 21st birthday campaign

>  Q&A sessions with First Direct CEO Matt Colebrook >  Held online with The Times and Reuters and feature in The Independent >  Live webchat with the three most influential banking innovation bloggers globally >  Twitter coverage reached 88,000 impressions >  A 300% increase in conversation   Brief: Wolfstar created a campaign that would use the [...]

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