> UK’s first financial social media newsroom > Visitors to press office increased from just five per week to 2,400 > Number one ranking on Google News > Identified as an exemplar of industry Best Practice > Winner of Digi Award, Digital Impact Award, DADI Awards – Best Multimedia Newsroom (2010) Brief: Wolfstar has provided [...]
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Campaign: Wolfstar ran a social marketing campaign to reduce obesity among Further Education and Higher Education students in Kirklees. Our research indicated that students would reject overt health messages so a ‘nudge’ strategy implemented. Wolfstar launched “Up For It” with a viral video competition asking students to submit their own active, healthy or cooking themed short videos. In addition [...]
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> Wolfstar created the world’s first multi-language social media newsroom for Philips Wolfstar designed and built a suite of four websites, based on a single template, which would serve the needs of the four countries in the Nordic region – Sweden, Denmark, Norway and Finland. Wolfstar also provided extensive training and support to Philips’ in-house corporate [...]
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> Promote documentary to Dinosaur enthusiasts > Discovery’s first web chat via Facebook > Experts brought in from across the globe > Special science feature in The Guardian Campaign: The Dino Gangs campaign focused on driving potential Discovery UK viewers to a live web-chat on Discovery UK’s Facebook page. Dinosaur experts and bloggers from [...]
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> Q&A sessions with First Direct CEO Matt Colebrook > Held online with The Times and Reuters and feature in The Independent > Live webchat with the three most influential banking innovation bloggers globally > Twitter coverage reached 88,000 impressions > A 300% increase in conversation Brief: Wolfstar created a campaign that would use the [...]
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