Our work

Social Media and CSR report in partnership with the United Nations

Campaign: The United Nations commissioned Wolfstar to undertake a study to gauge which of the world’s largest organisations were using social media to communicate their corporate social media activity and initiatives.

The initiative sought to understand which of the world’s largest companies were committing to a transparent dialogue around their business practices in order to support the United Nations Office for Partnerships in the furtherance of the Millennium Development goals.

The preliminary stages of the research, including the methodology development were undertaken in partnership with Leeds Business School at Leeds Metropolitan University to ensure it was robust enough to meet standards of PR excellence.

Results: Wolfstar launched the report Communciate Magazine’s Social Media in a Corporate Context conference in June 2011. The keynote and findings were supported by a forum discussion involving Wolfstar director Tim Sinclair, Will Kennedy (Senior Programme Officer, United Nations Office for Partnerships), Merran Wrigley (Cisco and ex-Sony Ericsson), Tim Johns (Fishburn Hedges and ex-Unilever) and Peter Bull (HSBC).

Within 24 hours of report launching, Wolfstar were commissioned by the United Nations to undertake the 2012 report.