All Posts Tagged Tag: ‘blogger relations’
Wolfstar Consultancy has jobs for talented PR people
Wolfstar Consultancy is recruiting. We’re on the hunt for talented public relations account managers and account executives for both our London and Leeds offices. If you’re wondering who we are then these are some of the things you should know:
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How to create a social content strategy
The term ‘content creation’ is another one of those buzzwords bandied about regularly in the new media sphere but ask someone to determine what a content strategy should involve and the reaction will vary from producing video clips of the Chief Exec to re-skinning product brochures for the company website. The ease of creating and [...]
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PR doesn’t need to get social media wrong – this time Vodafone – again
Here we go again, a gaffe that enables the ‘digital’ groupies to say that public relations people can’t ‘do’ social media because they ‘get’ it. This time it’s Vodafone’s new appointed PR agency. UPDATE: Response from agency. So, a few weeks back Vodafone caused a stir (according to PRWeek) by appointing a small public relations [...]
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Discovery Channel launch Bear Grylls and Stephen Hawking programming using social media
Last week was an incredibly busy week for our guys at The Discovery Channel (FYI a client of ours) – Monday saw the Leicester Square premiere of Bear Grylls’ new season of ‘Born Survivor’ and Thursday saw the premiere of the exclusive Stephen Hawking’s Universe series due to air in May. Wolfstar’s Phylecia Wakeman and [...]
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Online sentiment analysis and the BBC
Sentiment analysis has got me all riled up – much like yesterday’s ‘real time’ monitoring blog post. I reckon that if I continue to post elongated blog comments to the Wolfstar blog Stuart is going to twig and shout at me and make me write a proper blog post. But until then… Prior to the [...]
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How to engage with fashion bloggers
There are countless blogging communities, if you’re interested in anything from food, travel or knitting then you’ll find someone out there who shares your interests. However, the fashion blogging community is one which seems to be growing rapidly and attracting large amounts of media attention. It seems that fashion bloggers are quickly becoming today’s fashion [...]
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The comment debate: Turning comments off
Today an article on Mashable predicted that the ongoing debate about “comment etiquette” on blogs will become much more heated in the near future – I’ve said it before on my personal blog, but I find the social media community highly critical of anyone who defies convention. Mashable’s Stan Schroeder reports that popular site Engadget [...]
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Wolfstar wins CIPR Grand Prix Award for Best Use of Social Media
Wolfstar has won the Chartered Institute of Public Relations President’s Grand Prix Award for Best Use of Social Media Award for our campaign to support the global launch of Sony Ericsson’s Xperia X1 mobile phone. That makes it officially the UK’s best social media campaign. The judges said: “Social media writers and bloggers were not [...]
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Blogger relations tips from Womma’s Andy Sernovitz
Andy Sernovitz has an interesting post on ‘How to get a blogger to write about you’. As well his advice on the correct and incorrect approach he also has some comments on hiring a PR company to manage blogger relations. I’ve commented on Andy’s blog, but thought it was worth expanding on them here: 1. [...]
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