All Posts Tagged Tag: ‘brand’
Facebook chiefs finally acknowledge importance of fan value over volume
Last week, Facebook held its first Marketing Conference in London. A huge event in itself that attracted over 500 marketers and agencies from around the UK, with Facebook chiefs delivering several key-note speeches. However, since seeing the coverage of the event and the topics discussed, I have had to ask myself whether their ‘revelations’ were [...]
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Writing an effective out of office
As anyone with an electronic newsletter will know, you get to see a lot of your subscribers out-of-office messages. We thought it was worth sharing the best one we’ve seen for a long time from Don Stewart of Welcome to Yorkshire (BTW, they are also a client). “Hello, I’m out of the office in the [...]
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The long tail
Below is a guest post from Terry Hogan, director of Motoring.co.uk – the motoring portal dedicated to helping you find the right new and used car to buy, from a wide selection of more than 300,000 cheap new cars and used cars. Terry has been able to research and develop a range of innovative techniques [...]
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How to engage with fashion bloggers
There are countless blogging communities, if you’re interested in anything from food, travel or knitting then you’ll find someone out there who shares your interests. However, the fashion blogging community is one which seems to be growing rapidly and attracting large amounts of media attention. It seems that fashion bloggers are quickly becoming today’s fashion [...]
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Twitter spam: how to stop it
Twitter spam has hit a lot of really high profile people and brands over the last few days (The Guardian, Harriet Harman, the UK Press Complaints Commission, Ed Milliband, first direct to name but a few…) and as we’re all frequent Twitter users at Wolfstar we thought we’d tell you how to stop Twitter spam. [...]
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Is community the future for 2010?
With it being a new year I felt it only right to write a post about 2010. I’ve come across a lot of articles recently about predictions for the next 12 months, from what we’re going to be wearing – 80’s inspired styles and eccentric Alice in Wonderland creations – to what we’re going to [...]
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Top 10 posts of the Wolfstar blog 2009
If you’ve only recently started reading the Wolfstar blog you might have missed some of our best posts from 2009 (by traffic and comments) so in reverse order here they are: 10. Three Wolfstar people make Twitter list of 100 PR people worth following Sam posts about the Twitter list of 100 PR people worth [...]
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Social media and online PR report 2009 – UK
The econsultancy Social Media and Online PR report 2009 is based on a survey of more than 1,100 respondents (47% working in consultancy or agency, 41% in-house marketing, PR and communications people). While its an interesting report that gives some insight into the state of social media and online PR in the UK I believe [...]
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Free Starbucks coffee if you vote today
Excellent word of mouth marketing initiative by a brand promoted using social media by Starbucks, who are saying “If you care enough to vote, we care enough to give you a free cup of coffee.” Simply brilliant. Will be even better if Starbucks use their global dominance to repeat the move for elections in other [...]
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Olympics in London 2012, no thanks to LOCOG
Now we’ve marvelled at the spectacular closing ceremony for Beijing 2008 we can all start focusing on the Olympics for London 2012. But a post by Neville Hobson has made me wonder if LOCOG (London Organising Committee) will really be able to cope with the fundamental shifts in society that are occurring. By 2012 change [...]
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