Mark Zuckerberg seems to be a busy boy at the moment – he’s just announced a new Facebook feature called community pages. These pages aren’t run by any particular organisation, they don’t have a wall, they don’t send updates or spam your inbox. These community pages simply aggregate important related content from users’ walls into [...]
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Trushar Barot is a senior broadcast journalist within the User Generated Content hub in the BBC’s multimedia newsroom and plays a key role in harvesting the knowledge and skills of the BBC’s vast audience and involving them in the organisation’s output. He will have a specific role as the editorial lead during the General Election [...]
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There’s some interesting research from the Internet Advertising Bureau that shows that senior marketers believe public relations is the first port of call when planning social media campaigns. In their survey of 80 senior marketers, the IAB found that while social media falls under the marketing umbrella, 33% said that they thought social media to [...]
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With it being a new year I felt it only right to write a post about 2010. I’ve come across a lot of articles recently about predictions for the next 12 months, from what we’re going to be wearing – 80’s inspired styles and eccentric Alice in Wonderland creations – to what we’re going to [...]
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The econsultancy Social Media and Online PR report 2009 is based on a survey of more than 1,100 respondents (47% working in consultancy or agency, 41% in-house marketing, PR and communications people). While its an interesting report that gives some insight into the state of social media and online PR in the UK I believe [...]
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Social networks don’t really alter too much whether they’re online or offline. A social network is just a collection of people that have some form of connection. The difference is that online networks are much more accessible to those not in that social group. Instead of peering out of your window and straining to hear [...]
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