All Posts Tagged Tag: ‘marketing’
Wolfstar Consultancy has jobs for talented PR people
Wolfstar Consultancy is recruiting. We’re on the hunt for talented public relations account managers and account executives for both our London and Leeds offices. If you’re wondering who we are then these are some of the things you should know:
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Public relations winning the race to own social media
Shel Holtz has just posted some of the highlights of the latest GAP report into public relations and results are showing that public relations is increasingly ‘owning’ social media. Slightly more than one-fourth of companies put between 81 and 100% of budgetary control over social media in PR’s hands, compared to Marketing, with only 12.6% [...]
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Writing an effective out of office
As anyone with an electronic newsletter will know, you get to see a lot of your subscribers out-of-office messages. We thought it was worth sharing the best one we’ve seen for a long time from Don Stewart of Welcome to Yorkshire (BTW, they are also a client). “Hello, I’m out of the office in the [...]
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The long tail
Below is a guest post from Terry Hogan, director of Motoring.co.uk – the motoring portal dedicated to helping you find the right new and used car to buy, from a wide selection of more than 300,000 cheap new cars and used cars. Terry has been able to research and develop a range of innovative techniques [...]
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Who should provide social media marketing?
There’s some interesting research from the Internet Advertising Bureau that shows that senior marketers believe public relations is the first port of call when planning social media campaigns. In their survey of 80 senior marketers, the IAB found that while social media falls under the marketing umbrella, 33% said that they thought social media to [...]
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Top 10 posts of the Wolfstar blog 2009
If you’ve only recently started reading the Wolfstar blog you might have missed some of our best posts from 2009 (by traffic and comments) so in reverse order here they are: 10. Three Wolfstar people make Twitter list of 100 PR people worth following Sam posts about the Twitter list of 100 PR people worth [...]
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Social media and online PR report 2009 – UK
The econsultancy Social Media and Online PR report 2009 is based on a survey of more than 1,100 respondents (47% working in consultancy or agency, 41% in-house marketing, PR and communications people). While its an interesting report that gives some insight into the state of social media and online PR in the UK I believe [...]
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So what if 84% of social media programmes don’t measure ROI?
Seems there was yet another social media survey published last month and this one reveals that 84% of respondents using social media don’t measure the ROI (return on investment). From the Mashable article and its comments it would appear that we’re meant to be shocked by this. Personally I’m more shocked by the 16% of [...]
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How companies are benefiting from Web 2.0: Mckinsey Global Survey results
The latest MckInsey Quarterly reveals the results of the third McKinsey Global Survey into the use of Web 2.0 technologies by companies.It reveals, not surprisingly, that the heaviest users of Web 2.0 applications are also enjoying the greatest benefits such as increased knowledge sharing and more effective marketing. McKinsey says these benefits are having a [...]
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How companies are benefiting from Web 2.0: Mckinsey Global Survey results
The latest MckInsey Quarterly reveals the results of the third McKinsey Global Survey into the use of Web 2.0 technologies by companies.It reveals, not surprisingly, that the heaviest users of Web 2.0 applications are also enjoying the greatest benefits such as increased knowledge sharing and more effective marketing. McKinsey says these benefits are having a [...]
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