All Posts Tagged Tag: ‘reputation management’
Wolfstar Consultancy CEO Stuart Bruce speaks at PR in oil, gas and mining conference
Wolfstar Consultancy CEO Stuart Bruce is one of the speakers at Communicate magazine’s Reputation in Oil, Gas and Mining conference. The reputation of the oil, gas and mining sectors has been hit hard of late. From the high-profile crises of Deepwater Horizon and the Chilean miners to the background noise of NGOs voicing environmental and [...]
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Quora: what brands need to know
Quora is a social question and answer service that connects quite nicely with Twitter and Facebook. Its primary purpose is to pull in large networks of people to answer questions posed by other people, and it’s constructed in such a way that guides people to give answers to questions in areas they have considerable experience [...]
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Social media monitoring: is it really real-time?
New Media Age published an article this morning on the increasing importance of real-time monitoring tools for brands and how different brands are using different tools. As Wolfstar’s resident monitoring and measurement geek, I love stuff like this. So after I read it I started writing out a comment and that comment quickly became a [...]
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The long tail
Below is a guest post from Terry Hogan, director of Motoring.co.uk – the motoring portal dedicated to helping you find the right new and used car to buy, from a wide selection of more than 300,000 cheap new cars and used cars. Terry has been able to research and develop a range of innovative techniques [...]
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Twitter spam: how to stop it
Twitter spam has hit a lot of really high profile people and brands over the last few days (The Guardian, Harriet Harman, the UK Press Complaints Commission, Ed Milliband, first direct to name but a few…) and as we’re all frequent Twitter users at Wolfstar we thought we’d tell you how to stop Twitter spam. [...]
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PR Week ethics feature: is it ever right for PRs to lie on behalf of a client or employer?
Today’s PR Week has an interesting feature on ‘Professional ethics: Should you promote these products?’ Several well known PR bosses give their opinions on the types of industries that they’d be willing to represent. The ethics debate also asks that old question about whether PR professionals should ever be willing to lie on behalf of [...]
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Who should provide social media marketing?
There’s some interesting research from the Internet Advertising Bureau that shows that senior marketers believe public relations is the first port of call when planning social media campaigns. In their survey of 80 senior marketers, the IAB found that while social media falls under the marketing umbrella, 33% said that they thought social media to [...]
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Social media in action
It’s clear that some organisations think that the social media space is only for the brave, the stupid or the perfect, and that it can only work to exacerbate any negative criticism that exists online. However, in our experience, in the long run engaging with people online is far more beneficial than simply burying your [...]
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How to do PR in 2008
Shel Holtz has a great story that illustrates how really savvy PRs should be operating in today’s always connected society. It’s about a US magazine (MAD) and a big electronics retail chain (Circuit City). The magazine ran a spoof Circuit City ad (sort of sub-Private Eye style) and an executive at Circuit City took umbrage [...]
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