All Posts Tagged Tag: ‘social marketing’
Social media monitoring and influence measurement
Tim Weber has just published an interesting article over on the business page of the BBC in which he talks about social media, social media monitoring and measuring online influence. Anyone that knows me, or has read my blog, will know that the latter of the three are areas that I’m currently obsessed with. For [...]
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Targeting behaviours, not people
Following a couple of recent bomb scares at airports (SeaTac, Delta flight in Maine) there has been a slew of posts concerning airport security and how rubbish we (in the west) are at it. Ben Gurion airport is the most consistently “under threat” airport in the world and yet it never suffers the kind disruption [...]
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Writing an effective out of office
As anyone with an electronic newsletter will know, you get to see a lot of your subscribers out-of-office messages. We thought it was worth sharing the best one we’ve seen for a long time from Don Stewart of Welcome to Yorkshire (BTW, they are also a client). “Hello, I’m out of the office in the [...]
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Top 10 posts of the Wolfstar blog 2009
If you’ve only recently started reading the Wolfstar blog you might have missed some of our best posts from 2009 (by traffic and comments) so in reverse order here they are: 10. Three Wolfstar people make Twitter list of 100 PR people worth following Sam posts about the Twitter list of 100 PR people worth [...]
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What’s Facebook got against cows?
Last week, Facebook announced the launch of ‘Promotion Guidelines’ to regulate the administration and publicising of promotions on their platform. As a regular user of Facebook, I welcome their attempts to rein in some of what might be described as the dodgier elements of their user base. For those with a professional interest in this [...]
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Helping communities with social communities
Social networks don’t really alter too much whether they’re online or offline. A social network is just a collection of people that have some form of connection. The difference is that online networks are much more accessible to those not in that social group. Instead of peering out of your window and straining to hear [...]
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The difference between social marketing and social media marketing
You can always rely on the national media to spin positive stories into negative ones and get the facts wrong. The latest is the Telegraph getting worked up about ‘Health officials to spend £30 million on Twitter and Facebook marketing campaign.’ The Telegraph has wheeled out the usual suspects to condemn the NHS, so we [...]
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Why Wolfstar is a PR, social media and word of mouth marketing and communications consultancy
Last week I had a good article in PR Week questioning the benefit of using digital and online PR to combat the BNP. Today Richard Rawlins, MD, of Finn Communications has a letter supporting my view saying “a digital campaign could never be expected to connect with the communities targeted by the BNP.” He mentions [...]
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