All Posts Tagged Tag: ‘social networks’
Pinteresting Statistics
Unless you have been hiding under a rock for the last month your inbox and newsfeed will probably have been spammed by articles regarding the new social networking craze Pinterest. We have previously discussed how Pinterest can be used in business, here are some more interesting facts you may not know about the network. Pinterest [...]
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Wolfstar Consultancy has jobs for talented PR people
Wolfstar Consultancy is recruiting. We’re on the hunt for talented public relations account managers and account executives for both our London and Leeds offices. If you’re wondering who we are then these are some of the things you should know:
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Quora: what brands need to know
Quora is a social question and answer service that connects quite nicely with Twitter and Facebook. Its primary purpose is to pull in large networks of people to answer questions posed by other people, and it’s constructed in such a way that guides people to give answers to questions in areas they have considerable experience [...]
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Social media monitoring and influence measurement
Tim Weber has just published an interesting article over on the business page of the BBC in which he talks about social media, social media monitoring and measuring online influence. Anyone that knows me, or has read my blog, will know that the latter of the three are areas that I’m currently obsessed with. For [...]
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Targeting behaviours, not people
Following a couple of recent bomb scares at airports (SeaTac, Delta flight in Maine) there has been a slew of posts concerning airport security and how rubbish we (in the west) are at it. Ben Gurion airport is the most consistently “under threat” airport in the world and yet it never suffers the kind disruption [...]
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How to create a social content strategy
The term ‘content creation’ is another one of those buzzwords bandied about regularly in the new media sphere but ask someone to determine what a content strategy should involve and the reaction will vary from producing video clips of the Chief Exec to re-skinning product brochures for the company website. The ease of creating and [...]
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The Broadgate Mainland report: how journalists use social media
There was an interesting report from Broadgate Mainland released recently detailing the way that financial journalists are starting to use social media – especially Twitter – to source information. Whether they’re looking for story angles, spokespeople, or just taking the temperature on a story – many, many journalists are turning to social networks for answers. [...]
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Discovery Channel launch Bear Grylls and Stephen Hawking programming using social media
Last week was an incredibly busy week for our guys at The Discovery Channel (FYI a client of ours) – Monday saw the Leicester Square premiere of Bear Grylls’ new season of ‘Born Survivor’ and Thursday saw the premiere of the exclusive Stephen Hawking’s Universe series due to air in May. Wolfstar’s Phylecia Wakeman and [...]
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Online sentiment analysis and the BBC
Sentiment analysis has got me all riled up – much like yesterday’s ‘real time’ monitoring blog post. I reckon that if I continue to post elongated blog comments to the Wolfstar blog Stuart is going to twig and shout at me and make me write a proper blog post. But until then… Prior to the [...]
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Social media monitoring: is it really real-time?
New Media Age published an article this morning on the increasing importance of real-time monitoring tools for brands and how different brands are using different tools. As Wolfstar’s resident monitoring and measurement geek, I love stuff like this. So after I read it I started writing out a comment and that comment quickly became a [...]
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